Customer Relationship management in the marine industry
21st - 23rd October 2009
Professor in charge: Paul H. Andersson, Tampere University Of Technology
Customer Relationship Management
Orientation to Customer Relationship Management
Partnership and Networking
Objectives of the CRM
Profitability of Customer RelationshipsProfessor Olavi Uusitalo, Tampere University Of Technology
Senior Researcher Jari Paranko, Tampere University Of TechnologyProcesses and Quality
Advantages of Process Operations
Management and Control of Processes
Quality and Quality Management
Measuring Processes and Quality ManagementProfessor Paul H. Andersson, Tampere University Of Technology